Lauren Somero Photography

Lauren Somero created an awesome inspiration board for her brand.  It included natural tones, textures, casual feminine fashion.  She wanted something that was simple and would appeal to customers seeking a infant and family photographer with her natural style.  After a couple rounds this logo rose from the bunch and spoke to Lauren.  I love the texture of the flower icon.  I think it subtly reflects Lauren's love for rustic textures while keeping it clean and classy.  I also love how we created the elements of her watermarks to vary in opacity.  Visit Lauren at her Facebook page.